All You Need to Know About  Gringo's Professional Experts 
 

 OUR NAME: The word “gringo” comes from old Spanish and is a derivative from the word “el Greco” (a Greek) but meant to indicate a stranger, a foreigner. Apparently, the first foreigners the Spaniards came in contact were Greeks and thus the world “gringo” from “el Greco” evolved. Today, it is used predominantly by Mexicans to identify North Americans (U.S. citizens in particular). ASK GRINGO REALTORS has been created and selected by Steve Alexis. It has been tested with consumer focus groups and proven to be a highly acceptable and top-of-mind branding that is likeable, easy to remember and plain cute. Many people when introduced to the name for the first time, crack a smile and compliment us on originality. Once the name is spoken or seen, people simply don’t forget it. top

 OUR DESIGN: Papa Gringo’s caricature highlighting a snowy-haired “gringo” with a bright smile is part of the Company’s logo. The logic behind this idea is to identify with the graying population of the millions of baby boomers who are AGR’s prime customers. The logo also depicts a red and green background, reflecting traditional Mexican colors on the Mexican flag. People, particularly Mexicans, catch on to this identity immediately. Seeing it as a friendly and respectful gesture, they immediate signal their “stamp of approval.” top
 

 OUR CULTURE: We have developed an entire new culture and approach to the business. Ask Gringo Realtor's  CEO is Steve Alexis. However, his official title is “Papa Gringo.” The office staff and sales associates are called “(Gringo’s) Cousins,” while management is either “Uncle” (for male) or “Tia” (Spanish for aunt-for female managers). For example, a sales associate with his real name of Jose Sanchez, who also has a nickname “Zipo,” will have his title and business cards printed as:
Gringo’s Cousin “Zipo”
Jose Sanchez, Sales Associate
This same family-style title appears on each staff person’s or associate’s company email, and they are addressed as cousins, uncles etc. The whole idea and logic behind this concept is to create a sense of family warmth and a relationship that will transcend to our customers. At the same time, it is easy for employees as well as customers to identify the exact hierarchy of our corporate seniority. top
 

  OUR ETHICS: Ask Gringo Realtors is guided by strict ethical rules and standards and will not compromise by lowering those rules and standards. Our rules and standards are actually even stronger and higher than the most stringent in the U.S. We recognize all of the dangers and pitfalls an unfamiliar customer can encounter and thus our goal is first and foremost to protect the interests of our buyers. This is the cornerstone of our corporate policy. Ask Gringo Realtors will make all disclosures, and we will warn our buyers of possible and known dangers or shortcomings relative to their purchase of property. We treat our partners, other brokers and sales associates with the highest respect. Our employees are and will always be our biggest asset and our biggest concern. We don’t get involved in any money disputes, and we pride ourselves for respecting the laws, ethics and standards of the industry and of the country. Ask Gringo Realtors CEO, Papa Gringo (Steve Alexis), is a California certified real estate agent and a member of NAR (National Association of Realtors).top

 OUR PHILOSOPHY: Ask Gringo Realtors is lined up with the best in business. We have entered into working agreements with all top developers in the area to sell their products. By doing so, we will not only provide our customers with high quality products, but also with safe and reputable companies where our customers’ money and deposits will be safe and secure. Our prime goal and responsibility is toward our customers – the buyers. Our utmost priority will be to protect our customers’ interests. Ultimately, this will to lead to higher confidence on the part of our customers. Our relationship with developers will in no way preclude us from always putting our buyers’ interests first. We will protect our buyers and we will always be their advocate.

We at Ask Gringo Realtors, are the BUYER’S AGENT! top
 

 Ask Gringo Realtors BELIEFS
We also firmly believe that each corporation should do something for the local community, for the environment and charities. Thus, Ask Gringo Realtors will participate in select not-for-profit activities and by so doing will give back to the communities in which we operate. Our plan calls for educating local citizens on the protection of their environment, particularly the beaches. We will engage local organizations, schools and businesses and organize among other things, massive beach clean-ups several times a year. We will sponsor various seminars and bring experts in to talk to local citizens about environmental issues and the importance of protecting ecological treasures. We will promote recycling among young people, as well as among adults. We will also assist local communities in making public places handicap-accessible, for this is an area in which Mexico in general is lagging behind. Ask Gringo Realtors will support some other noble causes locally that improve the quality of life in Mexico. We will also support other organizations that we deem worthy, and we will be a leader in this respect. We believe that community involvement ultimately leads to better business. top
 

 WORKING WITH THE U.S./CANADA AND OTHER REAL ESTATE BROKERS & AGENTS:

We will work jointly with U.S. & Canadian real estate brokers and agents as well as other agents from countries interested in selling Mexico properties. For any referral received from foreign agents, Ask Gringo Realtors will pay generous referral fees. We can also jointly promote Mexico in their markets. Here are some ideas and tools we can use in promoting Mexico with our fellow foreign real estate agents: top
 

• We will conduct joint Educational Seminars and presentations for consumers and investors.

• Ask Gringo Realtors parent company in the U.S., Mexico Real Estate Advisors, Inc., has already undertaken this initiative.

• We will supply our partner-agents with the newest listings and hot properties so they can inform their customers.

• We will create a link to our partner-agents on our website.

• We will organize seminars and presentations with various organizations (Rotary, Lions, and Kiwanis) as well as other regional and locally influential clubs.

• We will sponsor joint promotions, marketing and advertising using modern IT; Internet, websites, email etc.

• We will implement joint direct mail marketing,

• Co-op print and radio advertising, and

• Co-op TV advertising
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The fact is that most of buyers of new residential properties in Mexico are foreigners who are buying a second home. Typically, they plan to use this property for their personal purposes, but they also may wish to rent it out to derive some extra income. It is nothing unusual that properly marketed rentals can not only offset the mortgage payment for the property, but also can yield significant extra income and profit. A typical 2-3 bedroom condo on the beach that can cost around $300,000 can derive an annual net income of about $50,000. These figures are very attractive to many potential buyers, and Ask Gringo Realtors has understood this need from the beginning. For this purpose, we have formed a separate company, Gringo’s Palapa that specializes in rentals. The rental services, management and marketing of rentals are offered to Ask Gringo Realtors customers at greatly discounted rates.

• Company owned and managed by Americans
• US Educated and US licensed management and real estate agents
• Company applies the highest ethical and professional standards
• Unparalleled selection of properties to choose from (price, location, types)
• Buyer's agent-protecting BUYER's interest
• Responsible and community friendly corporate philosophy
• Great company to work for and do business with
• We love what we do, it's our passion
• We work hard but also have fun
• We are gringos, we speak gringo and understand our fellow gringos and their needs
• We love to see our customers happy and completely satisfied
  
  On a case-by-case basis, we will also consider offering complimentary accommodations at Gringo’s Palapa properties, and re-imbursement of coach-class airfare for our prospective customers who purchase property through Ask Gringo Realtors.
  
  And for his fellow Rotarians, Papa Gringo will always have a very special gift regardless if they buy or not.

 Employment Opportunities ...coming soon!

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